A Step-By-Step Plan to Get Hundreds of
Employee Suggestions
from Your Workforce In Three Weeks Or Less!
"Bright Ideas
Campaign"
Getting
employees' ideas is no longer an option. If your organization is going to
be competitive, it is mandatory you involve the ideas and suggestions of
everyone in your organization. Getting employees involved not only yields
valuable suggestions, but also the increased morale and retention of workers
who want to feel they are valued and being listened to. This results in a more productive and
satisfying work environment.
Peter Drucker said,
"One has to assume, first,
that the individual human being at work knows better than anyone else what
makes him or her more productive . . .even in routine work the only true
expert is the person who does the
job."
Every organization
needs to make improvements, but finding effective ways to
do this can be difficult, time consuming, and expensive. Yet, many ignore the untapped
resource of their employees who know their jobs better than any expert.
Use This Program to:
Initiate a
highly effective, high energy, and motivating suggestion program
Give your
current suggestion program a shot-in-the-arm
Target
specific aspects of your business such as process improvement, safety,
employee retention, cost reduction, or customer satisfaction
Improve
communication
Get 100%
participation from the bottom of the organization to the top
Kick off a
new program or product
Easy to Initiate, Fast, and
Powerfully Effective
The Bright Idea Campaign is a fast, focused, and fun way to capture hundreds of ideas
to improve productivity while also involving and engaging your staff and employees. It is not really a
program, but a high energy motivational campaign. Here is a quote
from a participant,
"I have seen a lot of suggestion programs
come and go over the years, and frankly I was a little skeptical in the
beginning. However, this one was different. Seeing senior management
actually participating in the campaign showed me they were truly serious
about my ideas."
As a management consultant, I have worked with hundreds of organizations
in designing employee suggestion and engagement programs. Years ago, I
was the Director of Innovation for the U.S. Army Medical Department.
I was responsible for managing the ideas of 72,000 people. Because of
our success, Graduate students from Japan came to the U.S. to interview
us on ways to
improve employee engagement in Japan. As a result, I have taken what I have learned
over the past 25 years and created the most effective way to boost
innovation and capture thousands of ideas and suggestions
from your workforce.
Most
Employee Suggestion Programs Don't Work!
The Bright Idea Campaign is different than any other
suggestion program available.
It is an innovative way of sparking the creativity of the workforce, and
providing a proven system of capturing hundreds of ideas in a short period
of time. With most suggestion box programs, results are sporadic and slow in
coming. Many good ideas are screened out, lay dormant, or overlooked and
ignored by supervisors. Not with this campaign!
On the other hand, the Bright Idea Campaign takes a different twist. The
goal is to get at least one idea from each person during the campaign.
First line supervisors cannot say "no" to any of the ideas. Each idea is evaluated and
each participant receives instantaneous recognition for each idea
submitted. After the initial three-week period, employees continue to
provide ideas and suggestions for long-term organizational improvement.
The Bright Idea Campaign can be used as a stand a
lone program or compliment an existing suggestion program.
The Idea Campaign Will Improve Trust, Communication, and
Confidence
A Towers Perrin survey shows employees don't have strong confidence in
senior management's ability to inspire and lead. For instance:
Just 41% think their senior management supports new ideas and new ways
of doing things.
Just 37% think senior management tries to be visible and accessible to
employees.
Only 36% think senior management effectively communicates the reasons
for important business decisions.
And a mere third believe senior management communicates openly and
honestly to employees.
"These findings are particularly worrisome because leadership in the
workplace is one of the key drivers of employee engagement. Employees are
looking for guidance, direction, vision and clarity -- from both top
management and their direct supervisors -- and they don't believe either
are delivering to the extent they would like," according to a
Towers Perrin executive.
Boost Employee Motivation and Enjoy
100% Employee Involvement!
Do you remember
the last time someone thanked you for your ideas? How did it make
you feel? Just imagine if you could multiply that powerful feeling to all
of your workforce?
This campaign has a proven track record in hundreds of companies. If you
follow the guide carefully, you can insure a tremendous result, both in
the quality and quantity of ideas and the subsequent motivation of your
workforce.
The Campaign is designed to promote an all out search for improvement
opportunities. This search will focus on five areas:
1. Cost Reduction
2. Continuous Improvement 3. Problem Identification 4. Customer Retention and Satisfaction 5. New Ideas that Generate Revenue
Innovate Your Organization
There are many reasons to run a Bright Star
Idea Campaign. Whether you are trying to cut costs or improve job
satisfaction, this campaign will bring in hundreds of new ideas and
innovation.
Your workforce has good ideas--they want to
be engaged and involved. This campaign is one of the most effective ways to capture their ideas and suggestions.
Idea Campaigns have many uses. Companies use this campaign to kick off a new program or a new way of
doing business. The campaign drives involvement and commitment from the
lowest parts of the business to the top. The ideas your front-line
workers submit will not only be worth millions of dollars in cost
savings, but also generate a positive change in attitude toward your
company.
Proven Track Record With Significant
Results:
Direct Benefits:
Improve
customer satisfaction
Creates a feeling of empowerment
Improves job satisfaction
Creates ownership and trust
Captures hundreds of new ideas in 3-4 weeks
30-40% of the ideas generated can be implemented
immediately by front-line supervisors
Improves motivation and morale
Reduces costs
Improves internal communication
Creates a positive attitude
Improves profitability
Results pay for the cost of the program
Low risk, high payoff
Typical Results:
Harley-Davidson saved $3,000,000 in 30
days
The U.S. Army got 530 ideas in 3 weeks from
200 people
Holly Farms identified $1,000,000 in
savings
Eaton Corporation gained 944 ideas from 113
people reaching 100%participation
Parker Hannifin Corporation got 499 ideas
from 103 employees
National Semiconductor saved $3,600,000
using idea campaigns
The U.S. Park Service made over 12,000
suggestions with an approval rate of 75 percent
Expect
100% Employee Participation!
The Bright
Idea Campaign emphasizes one principle -- focus on your job
and look for as many improvements as possible.
By doing this, you accomplish three things:
1. You
allow everyone to get involved and thereby create a receptive atmosphere
for change, innovation, and continuous improvement.
2. You open up communication channels and identify opportunities for
changes for the better
3. The small ideas motivate and energize larger ideas with more
significant impact.
Build Teamwork and Co-Operation
It is this receptive atmosphere that allows ideas to become improvement
realities. The same people who last month may have ignored requests for
co-operation are now enthusiastic and team oriented. Things get done
faster than ever before. Communication on all levels improves and
bottlenecks are unplugged.
The goal is to get people to look at their jobs, work together, and
communicate in a collaborative manner. Employees are asked to suggest cost
saving ideas and ideas to improve quality and customer satisfaction. It is
important to get people to consider even the smallest ideas that can
improve the overall organization.
Included in the Bright Idea Campaign are...
Roles
and responsibilities of key individuals
Barriers
you have to overcome to achieve a successful campaign
How to
get support from management
The
complete step-by-step actions needed for a new program
Dozens
of ways to get employees to create and share new ideas
Suggestions on how to reward people for their ideas so they are
encouraged to offer more
Guidelines on how to manage the "Top Gun" Implementation Team
Sample
Announcement Letters
Sample
Acknowledgment Letter
Sample
Idea Form
Hints to
consider from other idea campaigns
Flow
charts
Idea
Score Sheets to simplify your program responsibilities
Day-by-day calendar and week-by-week instructions
Communication and meeting schedules
Step-by-Step guidance for planning and launching a three-week, intensive
campaign to involve all your employees
--Day-by-day guidance in all the actions you must take to deploy a
highly successful suggestion program or employee involvement program
--Numerous activities you and your employees can get involved in to
stimulate the continuous generation of new ideas
--Dozens of
suggestions and steps to take to keep your program moving along
with eager employee participation
Over 20 years of research and experience in suggestion and employee
involvement programs went into creating this program
ORDER
the Bright Idea Campaign program and turn your organization
into a great place to work.
Reasons to ORDER the Bright
Idea Campaign
1) Become an Engagement Hero!
The results generated from this campaign are so
powerfully successful you will gain the admiration and respect from
those in your business.
2) Revitalize Your Current Suggestion Program.
The
campaign can be used to compliment your current suggestion program or used
as a stand-a-lone program.
3) Build Teamwork and Enhance Communication.
Many organizations say this is more like a motivation
program than anything else. It helps to tear down barriers between
departments, stimulates creativity, and improves communication. One person
told me, "I now know my company cares. They asked me for my ideas!"
4) Saves Money.
Organizations with active employee suggestion
programs report the average savings from employee ideas is more than
$1,000 per year, per employee.
5) Easy to Implement.
Our complete instructions and guidelines
provide a foolproof system for you to launch a successful suggestion and
employee involvement program. If you need us, we can also help you
over the phone.
5) Enjoy 100% Employee Participation.
No other
program available will get people as excited and engaged as this one. If you follow the directions
and guidelines we can almost guarantee you will get ideas from every
employee in your organization.
6) Boost Employee Morale.
When you encourage employees to share
their ideas...and when the employees participate in implementing their
ideas...their morale goes up. This improves productivity and lowers costly
employee turnover.
7) Self Contained Program.
Everything you need to start a high powered
suggestion and employee campaign is provided. The only things you may add
are the prizes and awards to give out to your employees.
8) Sarbanes-Oxley Act
Compliant.
Employers’ need for
suggestion systems has increased due to new government regulations
and other developments in the post-Enron business environment. The
Sarbanes-Oxley Act of 2002 mandates all publicly held companies have
a mechanism in place by April 26, 2003 to enable employees to submit
confidential and anonymous messages to the audit committee of that
company. Our systems provide employees a safe way to
address issues internally.
Greg Smith, MS
If you have any questions or any doubt in your mind about the
powerful effectiveness of this campaign, I encourage you to pick up
the phone and call me directly.
Greg Smith is the President of Chart Your Course International Inc. His 30 years of leadership and consulting experience have
helped propel him as one of the nation's leading authorities on
leadership, employee
retention, and employee engagement. He
has traveled to and spoken in over 26 countries and developed training programs for some of
the "Top 100 Best Places to Work."
Greg shows executives and business owners how to become better leaders,
grow their businesses and
transform their organizations into productive places to work.
Greg's complete bio.
Featured In . . .
The Complete Bright Ideas "Do-It-Yourself" Campaign Kit
The Bright Ideas Campaign
Includes:
The
Bright Ideas Campaign Facilitator Guide
The Facilitator Guide is the heart and soul of how to run a
successful Bright Ideas Campaign.
We
provide a complete day-by-day, step-by-step plan of action. The
Guide shows how to organize the Campaign and how to get the
support and cooperation of everyone needed to make it a
success. The entire Campaign can be coordinated by a member of
your staff. The Facilitator Guide includes step-by-step and
day-by-day instructions for planning and launching a three-week,
intensive campaign to involve all your employees.
The Facilitator Guide Includes:
Step-by-step instructions for
planning and launching an intensive campaign to involve all your
employees
Roles and responsibilities of
key individuals
How to get support and
involvement from upper management
Dozens of ways to get
employees to create and share new ideas
Suggestions on how to reward
people for their ideas so they are encouraged to offer more
Instructions on how to create
and manage the Implementation Team
Sample Announcement Letters
Sample Acknowledgment Letters
Sample suggestion forms
Successful ideas and hints to
consider from other idea campaigns
Flow charts
Idea Score Sheets to simplify
your program responsibilities
Day-by-day calendar and
week-by-week instructions
Communication and meeting
schedules
Activities you and your
employees can get involved in to stimulate the continuous generation of
new ideas
Bright Ideas Campaign DVD. See first hand
how the Campaign generated hundreds of thousands of dollars
worth of cost savings ideas in one organization and totally
transformed the morale and motivation of its workforce. You will
hear from the HR manager, Idea Leader, project manager and the
Director of Continuous Improvement.
Two Powerful Books: You receive
two of Greg's books including, The New Leader: Bringing Creativity
and Innovation to the Workplace and TNT: Dynamic Ways to
Reward, Energize and Motivate Your Teams.
Idea Submission Form. No need to spend the
time and reinvent the wheel. We provide you a file
allowing you to print as many forms as you wish. The form makes
it simple to collect and categorize your ideas and suggestions.
Bright Ideas Implementation Training CD. This
audio/visual CD spells out the process and shows you how to organize
and administer your campaign. Greg explains how to create your own
powerfully effective campaign. Complete details on how to implement
the campaign. Also includes helpful suggestions, ideas, client
interviews and tips gained from other Bright Ideas Campaigns.
Bright Ideas Resource CD.
The CD contains four different sets of PowerPoint slides that
outline the BIC process. The slides make it simple and
easy to train your Idea Team, Implementation Team and your
executives. The CD also includes MS Word documents making your
administrative process simple.
Reward and Recognition Items. A driving
force of the Campaign is reward and recognition. We provide you
several sample items you can use in your Campaign. The use of
each item is outlined in the Facilitator Guide.
Table Tents. We provide you a file as part of your
marketing material so you can reproduce as many table tents as
needed.
Telephonic Coaching and Campaign Management
As an option, we can
also provide support, advice and consulting to help you initiate
your Campaign. Services will be delivered over the phone to one
or more individuals as needed. We will help you:
Establish the objectives of the Campaign
Help organize the actions of the executive team
Discuss the proper way to recognize contributors.
Should you use financial rewards or not?
Talk about how to get maximum employee participation
Discuss, define, and design roles and responsibilities
Discuss the best
way for employees to submit ideas (Email, web or
paper?)
Plan various meetings needed to kick off and manage the
Campaign
Help decide how ideas and suggestions will be submitted,
managed, and tracked
Discuss how to sort and categorize idea submissions
Discuss how to use visible displays
Help design and discuss the role of the Implementation
Team
Selection of Implementation Team
Discuss other forms of motivation and incentives to
accelerate the Campaign
Suggest ways to gain favorable publicity and promotion
How to measure ROI
IdeaTracker Software (Optional).
The IdeaTracker software keeps track of all the ideas
submitted during your suggestion and employee involvement
campaign.
Click here for more information
Complete 100% Money Back Guarantee
My guarantee is simple - if
you aren't thrilled with the program, I don't want your money. If,
for any reason, you aren't thrilled and satisfied with the Bright Ideas Campaign,
just contact me and I'll gladly refund 100% of your purchase price.
All I ask is you run the campaign with
your entire workforce before returning it.
PURCHASE OPTIONS
Call us at
770-860-9464 or 800-821-2487
Choose One of the Purchase Options
Complete
100% Money Back Guarantee
My guarantee is simple - if
you aren't happy with the Bright Ideas Campaign, I don't want your money. If,
for any reason, you aren't thrilled and satisfied with the kit,
just contact me and I'll gladly refund your purchase price.
All I ask is you run the Campaign with
your entire workforce before returning it.
My phone number is 800-821-2487 or
001-770-860-9464 for international orders.
SUBSCRIBE TODAY
FOR THE FREE NAVIGATOR NEWSLETTER!
Get SEVEN FREE
BONUSES.
Includes a Podcast on
Transformational Leadership: How to Design a Change Management Strategy
to Accelerate Performance and Increase Productivity and six special reports
-- Creating the High Performance Organization -- Are You a Manager or a
Leader? -- How to Manage Negative Employees -- How to Hire Exceptional
People -- Top Ten Reasons People Quit Their Jobs -- How to Keep Your
People Motivated
The Bright
Idea Campaign emphasizes one principle -- focus on your job
and look for as many improvements as possible. 
